Media
Media Clients
Content strategy and AI-assisted production for independent media clients.
Sunaiya Consulting
AI-Enabled Growth. Built Into the Systems That Drive It.
Sunaiya Consulting works at the intersection of strategy, AI, and execution, helping companies embed practical AI inside the CRM, marketing, and operations systems that already power their growth.
Practice areas
Go-to-Market Strategy
Ideal customer profiles, target account lists, persona-matched contact research, and outbound campaign testing, from first research to booked meetings.
AI-Enabled Operations
AI workflows that automate research, data enrichment, and knowledge management, so teams spend less time on manual work.
Content Systems
Sales enablement content, thought leadership, and customer stories, built with AI and validated with subject matter experts.
CRM & Market Intelligence
Contact segmentation, lead qualification, and campaign execution in Salesforce, Pardot, and HubSpot, using AI-assisted research to find the right people.
Selected experience
Professional work across enterprise, early-stage, and small business.
Zennify
Enterprise AI and Salesforce consultancy. CRM, AI governance, and sales enablement.
View case studyNexiNexta
Early-stage AI SaaS. A full go-to-market build, from research to qualified pipeline.
View case studySmall Business Work
AI, marketing, and growth applied to automotive, sports, and media clients.
View workCase study: Enterprise AI and Salesforce
Selected Experience at Zennify
A 200+ person AI and Salesforce consultancy. Embedded across marketing, sales, and operations, from CRM segmentation to AI-enabled content and governance.
Scope of work
CRM SegmentationAI Prospect ResearchMarketing CampaignsSales EnablementAI GovernanceAgentic AI ContentKnowledge Management
Results
100,000+
CRM contacts segmented
25%
Lift in re-engagement responses
27%
Email open rate
$4.5M
In pipeline supported
$750K
In closed deals
40+
Hours saved for sales teams
AI Governance Explainer
Interactive explainer showing how AI agents get identity, rules, and a full audit trail in financial services.
Agentic RM Productivity Playbook
Sales enablement tool covering call planning, qualification, packaging, and co-selling with Salesforce.
Case study: Early-stage AI SaaS go-to-market
Selected Experience at NexiNexta
1,000
Financial institutions researched
300
Target accounts
2,500
Persona-matched contacts
A/B tested
Outbound campaigns
8
Qualified leads
Built the go-to-market foundation for a pre-revenue AI SaaS company selling to financial institutions. From a universe of 1,000 researched institutions, I developed a target account list and persona-matched contact database, then tested outbound messaging with a pilot segment before scaling, nearly doubling open rates and generating qualified pipeline.
Small business work
The same AI, marketing, and growth principles, applied at smaller scale.
Grew client engagement 100% year over year, with 36% of reach coming from non-followers.
Automotive
J&W Jeep
Social media strategy and promotional graphics for a Jeep parts business.
Sports
Team Rize Elite
Social media graphics and content for a high school AAU basketball program.
Tools & capabilities
Claude Certified AssociateAI models
ClaudeChatGPTGemini
CRM & marketing
SalesforcePardot / MCAEHubSpotZoho
Sales & research
ApolloLinkedIn
AI workflow
Claude ProjectsMCP ConnectorsPrompt DesignAI Workflow Automation
About
I founded Sunaiya Consulting to help companies use AI in practical ways, inside the CRM, marketing, and operations systems that already drive their growth.
My experience spans CRM and marketing automation, go-to-market strategy, and AI-enabled content systems, from a 200+ person AI and Salesforce consultancy to an early-stage AI SaaS company where I built the pipeline from the ground up.
I hold a B.A. in Political Science from Cal Poly San Luis Obispo and played NCAA Division I soccer, which taught me discipline, systems thinking, and how to perform under pressure. I'm also a Claude Certified Associate.
Work with me
Let's Build Something.
I take on a focused number of projects at a time: go-to-market strategy, AI implementation, CRM and campaign work, and content systems.
sunaiyasimran@gmail.com